Story

The Story

Founded by Daniel Zamsky aka Danny Diamonds_The Jeweler, GIA Graduate Gemologist, Danny Diamonds & Co is a private luxury jewelry house built on craftsmanship, personalization, and bold artistic expression. For more than 15 years in the fine jewelry industry he has served a discreet clientele seeking custom diamond pieces that transcend jewelry and become wearable art—hard-hitting, iconic, and deeply personal.

Daniel’s journey began behind the jeweler’s workbench, where he mastered each stage of the jewelry-making process through years of hands-on studio experience. From stone setting and fabrication to design development and finishing, this foundation shaped his passion for detail-oriented, finely executed craftsmanship. It is this dedication to perfection that defines every DD & CO creation.

DD & CO was established with a boutique philosophy: a private, elevated, concierge experience where clients are guided with expertise and treated with intention. Our Signature Jewelry Collection is known for its bold silhouettes, fine precious metals, and natural diamonds that shimmer with unmistakable intensity.

We believe jewelry should tell your story.
Every piece deserves attention, artistry, and meaning.
From concept to completion, we take great pride in crafting designs that reflect your lifestyle, your vision, and your individuality.

Artistic interpretation. Meticulous detail. Master artisanship.
Each element is essential—and together, they bring the perfect custom piece to life.

It begins with an idea.
It transforms into a vision.
And in our hands, it becomes something extraordinary.

Through our private jeweler concierge service, we uphold the highest standards in fine jewelry creation, ensuring every client receives an unmatched level of quality, professionalism, and luxury.

This is the DD & CO experience.
Where your story becomes a masterpiece.